BRANDING
DESIGN | STRATEGY | COMMUNICATION
YOU HAVE 8 SECONDS...
 8 seconds to capitvate a client with who you are and what you offer. That is why you need branding. A well-defined brand instantly communicates trust and credibility to your ideal client. It draws them in, giving you the opportunity to build a connection. Your brand is more than a logo. It is how you get your first impression right.
You know who you are, but do your clients see it?
You want your brand to be viewed as credible, reliable, and professional. You want to highlight what sets you apart and make a lasting impression. A cohesive and intentional brand design is how you make this happen.
Let's build a brand that reflects who you are and what you do...
Working with me as a brand designer is an investment that attracts, captivates, and engages your ideal client. We will work together to discover your authentic brand identity and express it with consistency to reinforce your message. We will ensure that your brand reflects your core values and mission, enabling a deeper connection with your audience. You know who you are and with branding your potential clients will too. 
Here is what I bring to your brand design experience...
I am a brand designer, strategist, and communications expert. This means I can capture the essence of your brand and express it in a way that maximizes the impact of your message. Identifying and sharing your brand story is how you differentiate yourself in the market and create meaningful connections with your target audience. Through my design expertise, storytelling skills, and versatile range of services, I empower small businesses and organizations to stand confidently in the spotlight. 

What Makes a Brand?

Brand design is more than a logo. It requires us to get clear on the aspects of you, your business concept, and your target audience that will be reflected in your brand's identity and design. ​

Meet Jen Reichle

 I'm Jen—a brand designer, strategist, and communications specialist. My mission is to empower you to confidently step into the spotlight, recognizing the unique value you bring to your industry, clients, and community. 
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Drawing inspiration from psychology and nature, I craft authentic brand experiences that resonate at a profound, personal level. I'm committed to creating brands that align with who you are, unlocking your full potential in the process.

Let's Build Your Brand

BRAND DESIGN
The visual elements of your brand work together to communicate a story. Let's say it right.
BRAND DISCOVERY    We explore your brand goals, vision, and the overall feel you would like to associate with your brand through discussion, exercises, and meditations
THE DESIGN BRIEF    We outline the vision for a modern, vibrant brand that captures the essence of innovation and appeals to a dynamic audience.
THE MOOD BOARD     This is the first look at the visual elements that will be going into your brand design and will be included in your final brand guide.
THE LOGO     We work to outline your primary, secondary, and submark logo design, which will also define your icons and color palette
THE BRAND GUIDE     You receive a digital brand guide poster that outlines your visual brand identity, including your catchphrase, logos, color palette, and icons. This poster looks beautiful framed in your office or as a handout. 
THE FILE GUIDE     You receive an outline of usage for each file type and color code. This will be everything you need to ensure print and digital brand cohesion across all your platforms and mediums. ​
More of My Brand Design Work
THE RIGHT FIT AND FILES FOR ANYWHERE
Let's get your brand seen. No matter where you need to place your logo, you'll have the right size and file for the task. Every logo comes with a main logo (perfect for websites), secondary logo (ideal for business cards), submark (best for social media profile images), and color palette, Each of these includes a variety of file types from transparent backgrounds to black and white versions. 
Payment Structure
Investing in your brand design is an important step in developing a professional approach for your business or organization. On average, small businesses spend $5,000 - $20,000 on branding for their launch or rebrand. When it comes to a start-up, I understand the various expenses (and stressors) that come along with the process of establishing your business. I aim to limit these as we work together through clear communication, accountability, and a half up-front and a half upon-delivery payment process. This breaks the investment for brand design into two $600 installments ($1,200 total) that can make startup costs more manageable. ​
Ready to get started or have questions? Email me at [email protected]
BRANDED PATTERN
Starting at $200
Let's create a visually distinctive pattern that enhances recognition, differentiation, and appeal
THE PLAN     We get clear on how you intend to use your surface pattern and what you desire to achieve
THE PATTERN     You receive a custom-branded surface pattern specific to the uses we outlined
THE MOCKUPS     You receive 2-4 mockups to display how your surface pattern will look in action
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Price varies depending on usage and licensing fees which will be discussed and outlined prior to starting.
HOW AND WHERE TO utilize BRANDED PATTERNS
Product Packaging     Enhance the visual appeal and brand recognition of products by incorporating the surface pattern into packaging designs. Whether it's on boxes, bags, labels, or wrapping paper, the pattern adds a touch of uniqueness and professionalism, catching the eye of customers and reinforcing brand identity.

​Textiles and Apparel     Infuse branded surface patterns into fabrics and textiles, allowing you to create customized clothing, accessories, or home decor items. From clothing designs to curtains, cushions, or upholstery, the pattern adds flair and exclusivity, making the products more visually appealing and aligning them with the brand's identity.

Digital and Print Marketing     Apply the branded surface pattern to digital and print marketing materials, including websites, social media graphics, brochures, flyers, and banners. By incorporating the pattern consistently across these platforms, you can reinforce your brand identity, create a cohesive visual experience, and strengthen brand recall among your audience.

Stationery and Collateral     Utilize the surface pattern on stationery items such as business cards, letterheads, envelopes, or notepads. This ensures that even in written communication, the brand's visual identity remains present, reinforcing professionalism and leaving a lasting impression on clients and partners.

Website Design and UI Elements     Integrate the branded surface pattern into website design, incorporating it into backgrounds, buttons, icons, or navigation elements. This enhances the user experience, creates a visually engaging interface, and reinforces brand consistency throughout the digital presence.

Branded Merchandise     Extend the reach of the brand by incorporating the surface pattern into branded merchandise such as mugs, bags, phone cases, or promotional items. These items become walking advertisements, spreading brand visibility and creating a sense of exclusivity for customers.

Interior Design and Environments     Extend the brand experience into physical spaces by integrating the surface pattern into interior design elements. This can include wallpapers, wall decals, signage, or branded displays in retail environments, office spaces, or event venues, creating a cohesive and immersive brand experience.
What Does A Branded Pattern Do For your Business?
Instant brand recognition that can be applied beyond where logos can take you
ILLUSTRATION AND GRAPHICS
Starting at $150
Let's make engaging visuals that capture attention, convey brand personality, and foster emotional connection
THE PLAN     We get clear on how you intend to use your illustration and what you desire to achieve
THE ILLUSTRATION     You receive a custom-branded illustration or graphic ready to use on your website, content, social media, or products specific to the uses we outlined in our plan. Ask me about available packages for multiple illustrations and graphics.
THE MOCKUPS     If applicable, you receive 1-4 mockups to display how your illustration will look in action
Price varies depending on usage and licensing fees, which will be discussed and outlined upfront prior to starting
HOW AND WHERE TO utilize BRANDED ILLUSTRATIONS
Website and Social Media     Incorporate branded illustrations into website banners, sliders, and backgrounds, as well as social media profiles and posts. These images can visually represent the brand's identity, values, and products or services, creating an impactful first impression and engaging the audience. Ask me about a website illustration and graphic package.

Product Catalogs and Brochures     Utilize branded illustrations and graphics to showcase products or services in catalogs, brochures, or marketing materials. High-quality, branded illustrations and graphics can effectively highlight features, demonstrate usage, and evoke desire, ultimately influencing purchasing decisions.

Advertising Campaigns     Employ branded illustrations and graphics in advertising campaigns across various mediums, including print, online, and outdoor channels. These images can capture attention, convey brand messaging, and create an emotional connection with the target audience, thereby enhancing brand awareness and driving conversions.

Packaging and Labels     Incorporate branded illustrations and graphics on product packaging, labels, or tags. By featuring high-quality product images that align with the brand's aesthetic, you can enhance the perceived value, attract customers, and differentiate their offerings on the shelf.

Social Media Content     Utilize branded illustrations and graphics for social media content, including Instagram posts, stories, or Pinterest boards. Consistently using branded imagery can create a cohesive visual presence, strengthen brand recognition, and increase engagement with followers. Ask me about a social media illustration and graphic package.

Blog and Content Marketing     Enhance blog posts, articles, or content marketing materials with branded illustrations and graphics. Visuals that align with the brand's style and tone can make the content more engaging, appealing, and shareable, amplifying its reach and impact.

Environmental Branding     Utilize branded illustrations and graphics in physical spaces, such as office interiors, retail stores, or event booths. Large-scale prints or displays featuring branded imagery can create a cohesive brand environment, evoke emotions, and leave a lasting impression on visitors and customers.
What Does Branded Illustration do For Your Business?
​Branded illustration offers distinctive and captivating visual storytelling that sets you apart in a crowded marketplace. With its artistic and creative approach, branded illustration brings a unique visual language that resonates with the target audience and captures attention. It allows you to infuse your brand with personality, creativity, and a sense of authenticity. Branded illustrations enable you to communicate complex ideas, convey emotions, and showcase your brand's unique identity in a visually engaging manner. By incorporating branded illustrations into your branding efforts, you can create a memorable and shareable brand experience that fosters emotional connections, differentiates you from competitors, and leaves a lasting impression on your audience.
PHOTOGRAPHY SESSION 
Coming Soon
Let's authentically showcase your products, services, and brand story to your target audience through photos
PLANNING SESSION    we determine together what you would like to capture during your session, the mood, and use
THE OUTFITS     we look together at what outfits you plan to wear during your session, I am available to offer suggestions
THE LOCATIONS     we map out the locations we intend to use and best time of day to photograph there
THE PHOTO SESSION     we arrive ready to work our magic with a streamlined plan of outfits, locations, and goals
PHOTO EDITING     I comb over the details of your photos and ensure everything is looking it's best
PHOTO DELIVERY     you receive 15-20 images of professionally branded photos in high resolution
HOW AND WHERE TO utilize BRANDED photography
Website and Social Media     Incorporate branded photography into website banners, sliders, and backgrounds, as well as social media profiles and posts. These images can visually represent the brand's identity, values, and products or services, creating an impactful first impression and engaging the audience.

Product Catalogs and Brochures     Utilize branded photography to showcase products or services in catalogs, brochures, or marketing materials. High-quality, branded photographs can effectively highlight features, demonstrate usage, and evoke desire, ultimately influencing purchasing decisions.

Advertising Campaigns     Employ branded photography in advertising campaigns across various mediums, including print, online, and outdoor channels. These images can capture attention, convey brand messaging, and create an emotional connection with the target audience, thereby enhancing brand awareness and driving conversions.

Packaging and Labels     Incorporate branded photography on product packaging, labels, or tags. By featuring high-quality product images that align with the brand's aesthetic, you can enhance the perceived value, attract customers, and differentiate their offerings on the shelf.

Social Media Content     Utilize branded photography for social media content, including Instagram posts, stories, or Pinterest boards. Consistently using branded imagery can create a cohesive visual presence, strengthen brand recognition, and increase engagement with followers.

Website Galleries and Portfolios     Showcase branded photography in dedicated galleries or portfolios on the your website. These images can demonstrate the your expertise, creativity, and the quality of your work, serving as visual testimonials and attracting potential customers.

Blog and Content Marketing     Enhance blog posts, articles, or content marketing materials with branded photography. Visuals that align with the brand's style and tone can make the content more engaging, appealing, and shareable, amplifying its reach and impact.

Environmental Branding     Utilize branded photography in physical spaces, such as office interiors, retail stores, or event booths. Large-scale prints or displays featuring branded imagery can create a cohesive brand environment, evoke emotions, and leave a lasting impression on visitors and customers.
What Does Branded Photography Do For YOuR Business?
Branded photography provides immense value by visually capturing the essence of your brand, products, or services. High-quality and customized images that align with your brand's identity and values create a professional and polished visual representation, enhancing brand perception and credibility. Branded photography enables you to stand out from competitors, attract attention, and create a memorable impression on your target audience. By showcasing your offerings in a captivating and engaging manner, branded photography builds trust, evokes emotions, and fosters a deeper connection with customers. It serves as a powerful tool for storytelling, effectively communicating brand narratives and messages. Ultimately, branded photography elevates the overall brand experience, strengthens brand identity, and contributes to long-term success in the competitive marketplace.
What You Can Expect When We Work Together...
Coherent Brand Identity ​
By providing a comprehensive suite of visual branding services, I can ensure that your brand identity remains consistent across various mediums. This coherence helps establish a strong and recognizable brand presence, enhancing brand recall and creating a professional and polished image.
Tailored Brand Storytelling
My ability to visually communicate a brand's story is a valuable asset. Through my designs, illustrations, patterns, and photography, I can help you tell your unique narrative, capturing your essence, values, and brand personality. This storytelling approach enables you to connect with your target audience on a deeper level, fostering emotional engagement and building brand loyalty.
Differentiation and Memorability
My skills as a visual storyteller can help you stand out from competitors and be remembered by your audience. By creating distinctive logos, illustrations, and surface patterns, I can give you a visual edge that captures attention, leaves a lasting impression, and sets you apart in a crowded marketplace.
Enhanced Brand Perception ​
Consistently incorporating visually compelling elements into a brand's identity elevates its perception in the eyes of consumers. My expertise in creating aesthetically pleasing designs, illustrations, and photography enhances the overall visual appeal of your brand, conveying professionalism, creativity, and attention to detail.
Versatility and Adaptability ​
My diverse skill set allows me to provide you with a range of visual assets that can be adapted to various platforms and applications. Whether it's designing a logo for your website, creating illustrations for your marketing materials, developing surface patterns for your products, or capturing branded photography for your social media, I offer versatility and adaptability to meet your branding needs.
Collaboration and Client Satisfaction
My collaborative approach and ability to understand and translate your desires into visual representations contribute to a positive client experience. By actively involving you in the creative process, addressing your feedback, and ensuring your vision is realized, I aim to foster client satisfaction and create a strong foundation for long-lasting business partnership.
Ready to get started or have questions? Email me at [email protected]